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GM Military Discount

January 19, 2024

Military personnel and their families face unique challenges and opportunities when purchasing a new vehicle. Understanding these distinct needs, General Motors (GM) offers the GM Military Discount program as a gesture of gratitude towards those who serve. 

This comprehensive guide explores the facets of GM’s Military Discount, including its eligibility criteria, the process of availing it, and additional promotions and savings tips. 

Does GM Offer A Military Discount?

Yes, General Motors (GM) does offer a Military Appreciation program for eligible members of the U.S. Military and their sponsored spouses. Here's a summary of the program:


  • Discount on eligible vehicles: You can receive a special offer on the purchase or lease of many new and unused GM cars, SUVs, trucks, and vans.

  • Stackable with other offers: In most cases, you can combine the Military Appreciation offer with other current GM deals.

  • Spouse eligibility: You can sponsor your spouse to receive the offer as well.

  • Multiple purchases: You can purchase or lease up to two eligible vehicles per calendar year under the program.


  • Active Duty members

  • Reservists

  • National Guard members

  • Veterans

  • Retirees

  • U.S. Army, Navy, Air Force, Marine Corps, and Coast Guard members

To Participate:

  1. Visit the GM Military Appreciation website.

  2. Get an authorization number by signing in or registering.

  3. Find a participating dealer near you.

  4. Present your authorization number to the dealer before or during vehicle delivery.

What Other Discount Or Promotions Does GM Offer?

Apart from the military discount, GM is known for offering various other promotions and discounts to cater to different segments of customers. These include:

  • First Responder Discount: This program offers special pricing to active firefighters, police, EMTs, paramedics, and 911 dispatchers.

  • Educator Discount: Active educators at every level, from pre-school to university, can benefit from special pricing on select vehicles.

  • College Discount: Current college or graduate students and recent graduates are eligible for a preferred price on eligible GM vehicles.

  • GM Employee Discount: Employees and eligible family members can purchase or lease an eligible, new GM vehicle at a special discounted price.

  • Seasonal Offers: GM frequently runs seasonal offers and promotional events, offering great deals on various models.

Tips To Save At GM

  • Research and Compare: Before visiting a dealership, research different models and compare prices. Websites like Kelley Blue Book and Edmunds offer valuable insights and pricing information.

  • Explore Financing Options: Compare loan rates from different sources, including banks, credit unions, and GM Financial, to find the best financing deal.

  • Check for Rebates and Incentives: GM often offers various rebates and incentives. Keep an eye on GM’s website or ask your dealer about current offers.

  • Trade-In Value: If you have a vehicle to trade in, research its value beforehand to ensure you get a fair deal.

  • Seasonal Shopping: Shopping during certain times of the year, like the end of a model year or during holiday sales, can result in better deals.

  • Negotiate: Don’t hesitate to negotiate the price. Be informed about the vehicle’s market value and start your negotiation from there.

Frequently Asked Questions

Is there a limit to how many vehicles can be purchased with the GM Military Discount?

Yes, eligible individuals can purchase or lease a maximum of two vehicles per calendar year using the GM Military Discount.

Does the GM Military Discount apply to used vehicles?

No, the GM Military Discount is exclusively available for the purchase or lease of new and unused GM vehicles.

Can the GM Military Discount be used in conjunction with GM's Mobility Program?

Yes, the military discount can be combined with GM’s Mobility Program, which provides financial assistance for adaptive equipment on new GM vehicles.

Are overseas U.S. Military personnel eligible for the GM Military Discount?

Yes, U.S. Military personnel stationed overseas are eligible for the GM Military Discount and can take advantage of it through GM's Overseas Military Sales Program.

How long does it take to process the GM Military Discount?

The processing time is usually immediate upon presenting the authorization number and proof of eligibility at a GM dealership.

Is the GM Military Discount available on leasing options as well?

Yes, the GM Military Discount can be applied to both purchasing and leasing new GM vehicles, subject to the terms and conditions of the leasing agreement.

Michael Blair contributes his expertise to help veterans access government benefits and resources. Through his informative articles and guides, he plays a vital role in empowering veterans and improving their quality of life.
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